Do you have a way to let all your current customers know about your big weekend sale, the new line of equipment you now carry, or the change on your summer hours? Are you staying in constant communication with your customers? You need to be! We can make the process of communication effortless on your part. True Blue Avenue is our highly effective customer retention program. We seamlessly bring together customer database development, email marketing and custom web pages. All designed to keep your information in front of your best source of income: your current customer!
Most businesses are not in continual communication because they are too busy trying to take care of the day to day operations of their organization. But know this: if you are not contacting your customer…someone else is! True Blue Avenue is a multi-pronged approach to being in touch with your best potential sales generator – your current customers. Our system combines a customer information gathering plan, creation and maintenance of your customer database, creation and sending of email marketing campaigns and your own personal detailed web pages. The best part…you don’t have to be a techno-expert! We take care of all the details for you!
Permission Based Marketing:
The strength of our marketing approach is that we are permission based. What that means is we will ask your customer to provide their contact information in exchange for a special offer or promotion from you. Your customer will be rewarded for this information and in exchange we can use their email address to communicate with them frequently, quickly and without interruption. Your customers WANT to hear from you! Because our efforts are permission based, your customers look forward to receiving promotions and information from you and your advertising response rates are multiplied, encouraging new and repeat visits to your business!!
Database Development:
Do you have a system in place to consistently gather information on your current customers? Do you know their birthdays, anniversaries? Sounds like an easy enough thing to do, but are you doing it? If you are, What are you doing with the information you gather? We have seen many clients that have haphazardly gathered information, but didn’t use that information effectively. Slowed by the daunting task of HOW to acquire, process and use this information, some businesses never get to see the full potential of their database. Our system takes little effort on your part. With True Blue Avenue we supply you with professionally printed contact cards for your clients to complete. We take care of the data entry and maintain your personal database so it will always be ready for use on the next marketing campaign.
Email Marketing:
Our True Blue Avenue program effectively reaches your customer through permission based email marketing. Your customer will hear from you on a regular basis through our Custom email campaigns featuring a variety of your promotions and information. You don’t need to understand HTML or manipulate cumbersome templates. You tell us what you want to say and we take care of the rest.
Web Pages:
If you don’t have a web presence, NOW is the time! Studies show that 62% of consumers look at a business’s website before making a purchase. Don’t give consumers a reason to shop elsewhere! As part of our True Blue Avenue program we create a personalized web presence for your business with logos, pictures,business data, maps and contact information. We will link your email campaigns back to your web page for another layer of effective marketing. Your web pages are supported by our community based site TrueBlueAvenue.com. This site will be able to cross promote all the local businesses that are participating in our program, creating synergy within this business community and exposing your offers to a much wider audience.
Market research shows that the cost of acquiring new clients is 78% higher than keeping existing ones. You can increase you bottom line by simple choosing to marketing to the customer that have been walking in your door. If you don’t have a customer retention plan in place…we need to talk! We can help. Call us today at 1-800-xxx-xxxx or email us for more information at info@TrueBlueAvenue.com